India is running the world’s largest live experiment in bad marketing, and American founders are repeating every mistake. Here are the eight traps that quietly kill businesses, plus a seven-day plan to fix yours.
From Swiggy orders to smart TVs to stock tickers, IPL reshapes how India spends for two months every year. Here’s how IPL affects businesses — and what it means for your wallet, your investments and your side hustle.
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